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The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. and 92 other markets, creating more growth opportunities for Spotify’s advertising business. “The Joe Rogan Experience” is Spotify’s biggest podcast in the U.S.
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And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. Spotify bought podcasting company Gimlet Media and The Ringer, a podcast founded by ESPN alum Bill Simmons, for nearly $200 million. In recent years, Spotify has made a bigger play for podcasting content as it aims to grow beyond offering music to its subscribers.
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